Watchkraft · independent studio

Made to measure.
From the story to the system.

Every project I deliver works like a good lens. There's the glass that shapes what people see, and the mechanics that make it work. Both are made for the job.

Scroll to take it apart

01 · The glass

Visual communication

The glass decides what people see and how it feels. Photography, film and motion, sound and print are the elements that bring your story into focus.

02 · The mechanics

Technical solutions

Behind the glass is precise engineering: custom software, interactive installations and games, code and databases, and integrations with the systems you already use.

03 · Nothing off the shelf

Every part made for this lens.

No templates and no standard package forced into shape. Each element is designed around your organisation, your audience and the way you work.

04 · In tandem

One maker.
One sharp image.

Glass without mechanics can't focus, and mechanics without glass have nothing to show. I design and build both, so they fit together from the start. There are no hand-offs, nothing gets lost between suppliers, and you always talk to the person doing the work.

Selected work

What it looks like in practice.

Museums across the globe

Complete exhibitions, from one studio

For a series of museums I created the media side of their exhibitions: photographing collections, producing video and soundscapes, designing the printed exhibition graphics, and building the interactive installations that tie it all together.

Because all of it came from one maker, the photography matched the print, the video fit the screens it was made for, and the software was built around the story.

Project spec
Fig. 01
Collection photography
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Documentary video
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Soundscapes & audio guides
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Exhibition graphics & print
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Interactive installations
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Custom software & content system
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Suppliers involved
1
Kamer van Volksvertegenwoordigers

Manufacturing

Visualisation

From tender to production, I created the visualisation for the initial concept, 3D renders to final photography and video.

  • Photography
  • Video
  • 3D Renders
odoo ERP dashboard screenshot

Wholesale & Distribution

ERP tailored to the company

Implementation and custom modules so the system follows the workflow, not the other way around.

  • ERP
  • odoo
  • Database
  • Integrations
Interactive game

Exhibition

Interactive learning game

A game with custom illustration, sound and a backend that tracks progress.

  • Game design
  • Programming

Approach

How a project goes.

  1. Listen

    We start with your goal, not with a medium. What needs to happen, for whom, and why?

  2. Shape

    I propose a solution, a film, a system, an installation or a mix of all, with a clear scope.

  3. Make

    I design, shoot, write and build it, with regular check-ins so there are no surprises.

  4. Support

    After launch I am available for updates, fixes and the next step. You won't get passed along to a helpdesk.

At work at Stonehenge

About

Hi, I'm Watchkraft.

I've spent my career on both sides of the screen, behind the camera and behind the code. The best results always came from projects where those two worlds weren't kept apart. So that's how I work.

When a project needs more hands, I bring in specialists I've worked with for years, for you there is only one point of contact.

Contact

Got something that doesn't fit in a box?

That's where I come in. Tell me what you're working on and I'll tell you whether I can help.

What's it about?

I only use your details to reply to you.