Every project I deliver works like a good lens.
There's the glass that shapes what people see, and
the mechanics that make it work. Both are made for
the job.
The glass decides what people see and how it feels.
Photography, film and motion, sound and print are
the elements that bring your story into focus.
02 · The mechanics
Technical solutions
Behind the glass is precise engineering: custom
software, interactive installations and games, code
and databases, and integrations with the systems you
already use.
03 · Nothing off the shelf
Every part made for this lens.
No templates and no standard package forced into
shape. Each element is designed around your
organisation, your audience and the way you work.
04 · In tandem
One maker. One sharp image.
Glass without mechanics can't focus, and mechanics
without glass have nothing to show. I design and
build both, so they fit together from the start.
There are no hand-offs, nothing gets lost between
suppliers, and you always talk to the person doing
the work.
For a series of museums I created the media side
of their exhibitions: photographing collections,
producing video and soundscapes, designing the
printed exhibition graphics, and building the
interactive installations that tie it all
together.
Because all of it came from one maker, the
photography matched the print, the video fit the
screens it was made for, and the software was
built around the story.
Project spec
Fig. 01
Collection photography
●
Documentary video
●
Soundscapes & audio guides
●
Exhibition graphics & print
●
Interactive installations
●
Custom software & content system
●
Suppliers involved
1
Manufacturing
Visualisation
From tender to production, I created the
visualisation for the initial concept, 3D
renders to final photography and video.
Photography
Video
3D Renders
Wholesale & Distribution
ERP tailored to the company
Implementation and custom modules so the system
follows the workflow, not the other way around.
ERP
odoo
Database
Integrations
Exhibition
Interactive learning game
A game with custom illustration, sound and a
backend that tracks progress.
Game design
Programming
Approach
How a project goes.
Listen
We start with your goal, not with a medium. What
needs to happen, for whom, and why?
Shape
I propose a solution, a film, a system, an
installation or a mix of all, with a clear
scope.
Make
I design, shoot, write and build it, with
regular check-ins so there are no surprises.
Support
After launch I am available for updates, fixes
and the next step. You won't get passed along to
a helpdesk.
About
Hi, I'm Watchkraft.
I've spent my career on both sides of the screen,
behind the camera and behind the code. The best
results always came from projects where those two
worlds weren't kept apart. So that's how I work.
When a project needs more hands, I bring in
specialists I've worked with for years, for you
there is only one point of contact.
Contact
Got something that doesn't fit in a box?
That's where I come in. Tell me what you're working on
and I'll tell you whether I can help.